We've Got Receipts

    — Topic —

    US Ad Market

    2 receipts tracked • 50% industry hit rate

    — Filed —

    2 receipts on US Ad Market

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    RECEIPT #BRIAN-

    APR 21, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “This increase does not take into account political advertising, which **Wieser anticipates will total $15.5 billion across all platforms**.”

    FOLLOW-UP

    Industry consensus indicates record high political ad spending in 2024, with various trackers reporting figures in the low-to-mid teens billions range, generally around Wieser's prediction. However, a single, universally accepted 'all platforms' total of $15.5B is not yet publicly available for precise confirmation or refutation.

    ORIGINAL SOURCE

    Forbes
    Political AdvertisingUS Ad Market

    RECEIPT #BRIAN-

    APR 21, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “Advertising spend is likely to be up **5.6% in the US this year to $360 billion**, according to financial analyst Brian Wieser.”

    FOLLOW-UP

    Directionally correct, with U.S. ad growth (ex-political) in 2024 largely reported as mid-single-digit. The precise 5.6% figure cannot be independently verified from a single public source, as comprehensive official data typically lags.

    ORIGINAL SOURCE

    Forbes
    Advertising GrowthUS Ad Market